Information and communication technology in agribusiness: A study of mobile applications in perspective of India
Article Main
Abstract
Federation of Indian Chambers of Commerce and Industry in one of its finding in 2019 stated that about 58% Indians are dependent on agriculture and agriculture sector make about 15.96 % of India’s GDP. To get the best agriculture inputs and best harvest price is the big question for Indian farmers; thus, we can say that “Agriculture is the foundation of the Indian economy”. With the origin of Mobile Applications (m-apps) for agriculture and a huge dependency on Information and Communication Technology (ICT) in agribusiness, the scenario in rural India has been changing rapidly. Since India’s economy depends mainly on agriculture, there is a lot of potential for Information and Communication Technology and mobile applications for agribusiness and its marketing. With growing smartphones with m-apps penetration in rural India, the agribusiness in rural belts of India is set for extension and further digitalization to revolutionize the agriculture sector. In recent years, nearly all Indian farmers possess a mobile, and 50%are smartphones with internet connections. With Government's new legislative policy changes as the Digital India programme, mobile applications in India's rural belt cannot remain isolated. Digital India will connect rural Indians farmers worldwide through the internet and mobile applications and provide them with all necessary upliftment in agribusiness in India. This study has focused on the ICT and m-applications used in farming today and how they have changed agribusiness by providing a digital platform and with their impact on agribusiness.
Article Details
Article Details
Agriculture, Agri-business, Digital Technology, Information and Communication Technology (ICT), Mobile Apps
Ansari, M. A. & Pandey, N. (2013). Assessing the potential and use of mobile phones in agriculture. Karnataka Journal of Agricultural Science. (26), 388-392.
Chhachhar, A. R., Qureshi, B., Khushk, G. M. & Ahmed, S. (2014). Impact of information and communication technologies in agriculture development. Journal of Basic and Applied Scientific Research, 4(1), 281-288.
Emerick, K., De Janvry, A., Sadoulet, E. & Dar, M. H. (2016). Technological innovations, downside risk, and the modernization of agriculture. American Economic Review, 106(6),1537-61.Available at: https://www.aeaweb.o rg/articles?id=10.1257/aer.20150474.
Ferroni, M., & Zhou, Y. (2012). Achievements and challenges in agricultural extension in India. Global Journal of Emerging Market Economies, 4(3), 319-346.
Hellstrom, J., &Troften, P. E. (2010). The innovative use of mobile applications in East Africa. Swedish International Development Cooperation Agency, Published by Edita, 2010.
Indian Tobacco Company (2018). ITC e-Choupal 4.0 by mid-2019; shift to mobile platform, handholding of agri-startups key. Business Today, 24 Dec 2018. Retrieved from, https://www.itcportal.com/media-centre/press-repor ts-content.aspx?id=2074&type=C&news=ITC-e-Choupal-4-0-by-mid-2019-shift-to-mobile-platform
Jamaluddin, N. (2013). Adoption of e-commerce practices among the Indian farmers, A survey of Trichy District in the State of Tamilnadu, India. Procedia Economics and Finance, (7), 140-149.
Kittur, N., Jain, R. & Kittur, P. (2016). Potential of M-Commerce of Agricultural Inputs in Kolar, Karnataka, India.Research Journal of Recent Sciences, 5(7), 1-10.
Mittal, S., Gandhi, S. & Tripathi, G. (2010). Socio-economic impact of mobile phones on Indian agriculture. Working paper No. 246. Retrieved from,https://www.econstor.eu/handle/10419/176264#:~:text=The%20study%20found%20evidence%20that,which%20contrib ute%20to%20productivity%20enhancement.&text=As%20mobile%20penetration%20continues%20to,produc tivity%20impact%20in%20the%20future.
National Policy on Education (1986). National Policy on Education, 2–189. Retrieved from http://mhrd.gov.in/sites/upload_files/ mhrd/files/document-reports/POA_1992.pdf
Ngai, E. W. & Gunasekaran, A. (2007). A review for mobile commerce research and applications. Decision Support Systems, 43(1), 3-15.
Organisation for EconomicCo-operation and Development (2019-2028). Agricultural output growth to keep food prices low over the coming decade, but many uncertainties are ahead, OECD-FAO Agricultural Outlook 2019-2028, Retrived from, https://www.oecd.org/agriculture/oecd-fao-agricultural-outlook-2019/
PRS Legislative Research (2019-2020). Report summary, Economic Survey 2019-20, PRS Legislative Research. Retrived from https://www.prsindia.org/report-summaries/economic-survey-2019-20#:~:text=Agriculture%20and%20allied%20activities,of%20GVA%20in%202017%2D18.
Saravanan, R. & Vincent, A. (2020). Agricultural Extension and Advisory Systems in Tamil Nadu. Working Paper 3, MANAGE Centre for Agricultural Extension Innovations, Reforms and Agripreneurship, National Institute for Agricultural Extension Management (MANAGE), Rajendranagar, Hyderabad, India.
Seth, A. & Ganguly, K. (2017). Digital technologies transforming Indian agriculture. The Global Innovation Index, 105-111
Singh, A. & Kumar, M. (2018). Impact of M-Commerce on Agriculture. International Journal of Advanced Research and Development,3(2), 342-345.
Tata Consultancy mKRISHI Platform (2009). Enabling digital farming with pride . Retrieved from, https://www.tcs.com/enabling-digital-farming-with-pride
Tripathi, A. M., Singh, A. K., & Kumar, A. (2012). Information and communication technology for rural development. International Journal on Computer Science and Engineering, 4(5), 824.
Zook, M., Dodge, M., Aoyama, Y. & Townsend, A. (2004). New digital geographies: Information, communication, and place. Geography and Technology, 155-176.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
This work is licensed under Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) © Author (s)